Job Summary
A company is looking for a Demand Generation Leader who will build and execute a comprehensive demand generation strategy to support revenue and growth objectives.
Key Responsibilities
- Develop and execute a demand generation strategy aligned to company pipeline and growth goals
- Own and optimize paid media channels to drive qualified pipeline and manage website optimization efforts
- Lead targeted ABM campaigns and collaborate with sales and field marketing teams to ensure alignment on lead flow and campaign feedback
Required Qualifications
- 5-7+ years of experience in B2B SaaS demand generation, growth, or digital marketing
- Proven ability to create and scale programs that drive measurable pipeline and revenue
- Expertise in paid media and marketing automation platforms
- Experience leading and coordinating external agencies and freelancers
- Comfortable working in a high-growth, fast-paced environment and managing multiple priorities
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