Job Summary
A company is looking for a Demand Generation Specialist to build and scale programs that drive qualified pipeline and revenue growth.
Key Responsibilities
- Develop, execute, and optimize multi-channel demand generation campaigns to drive MQLs and SQLs
- Own pipeline targets and report on funnel metrics and campaign performance
- Manage the Martech stack to execute and measure performance while collaborating with global teams
Required Qualifications
- 3-6 years of experience in B2B SaaS demand generation or growth marketing
- Proven ability to build pipeline at scale through paid and organic channels
- Deep experience with marketing automation and CRM platforms
- Strong analytical skills to interpret data and optimize campaigns
- Experience with Google Analytics and Google Search Console
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