Job Summary
A company is looking for a Vice President of Digital Growth to lead strategic expansion efforts.
Key Responsibilities
- Own and lead the digital growth strategy focusing on customer acquisition, conversion rate optimization, and lifecycle marketing
- Drive lifecycle and retention marketing strategies across various channels to enhance user engagement and lifetime value
- Oversee campaign execution and performance across digital platforms, ensuring strong ROI and experimentation
Required Qualifications
- 10+ years in digital e-commerce and growth-focused roles, with at least 4+ years in a leadership position
- Proven track record of scaling digital revenue and customer acquisition through data-driven strategies
- Deep understanding of performance marketing, digital analytics, and growth loops
- Strong P&L ownership mindset, managing $2M+ monthly budgets effectively
- Strategic leader with an entrepreneurial spirit and a bias toward action in fast-paced environments
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