Digital Marketing Director

Job Summary

A company is looking for a Director of Digital Marketing.

Key Responsibilities

• Architect and manage multi-channel paid and organic campaigns
• Build and optimize high-converting landing pages and drive A/B testing
• Establish attribution dashboards and manage channel budgets effectively

Required Qualifications

• 5+ years of experience in digital marketing within healthcare or related fields
• Hands-on expertise with Google Ads, Meta Business Suite, and a programmatic DSP
• Proficient in GA4, tag managers, and marketing automation tools
• Knowledge of HIPAA regulations regarding patient data
• Data-driven mindset with a proactive approach to marketing