Digital Media Specialist

Job Summary

A company is looking for a Specialist, Paid Media.

Key Responsibilities

• Conduct keyword, audience, and bid research while managing client campaign budgets
• Create and oversee ad copy, display ads, and social ads while ensuring targeted audience relevance
• Compile performance reports, analyze data insights, and suggest solutions to improve campaign outcomes

Required Qualifications

• 2-4 years of experience managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs
• Bachelor's degree in Marketing, Advertising, or a related field
• Ability to calculate bids based on potential ROI
• Experience in building ad campaigns using various user interfaces and editing tools
• Inquisitive nature with a strong desire to analyze data and understand trends