Director of Account-Based Marketing

Job Summary

A company is looking for a Director of Account-Based Marketing.

Key Responsibilities

• Lead North America ABM strategy with a tiered approach, combining personalized and scalable automation
• Use engagement data to prioritize accounts and align Sales and Marketing efforts
• Drive personalized campaigns and optimize ABM performance reporting

Required Qualifications

• Over 10 years of B2B marketing experience with expertise in ABM strategy and execution
• Proven success in managing multi-tiered ABM programs to drive pipeline growth
• Advanced proficiency with ABM tools such as 6sense, Folloze, Marketo, and Salesforce
• Strong understanding of enterprise buying journeys and engagement strategies
• Analytical and data-driven, skilled in turning complex data into actionable insights