Director of Brand Marketing

Job Summary

A company is looking for a Director of Brand and Product Marketing.

Key Responsibilities

• Reposition and revitalize the NordicTrack brand with a modern narrative across various channels
• Plan and optimize go-to-market strategies for connected hardware launches in partnership with multiple teams
• Deliver best-in-class product marketing execution to enhance awareness, consideration, and conversion

Required Qualifications

• Proven experience in brand positioning and messaging development
• Strong background in go-to-market strategy for product launches
• Experience in sales and channel enablement within a marketing context
• Ability to define success metrics and optimize performance based on data
• Experience in managing budgets for marketing initiatives