Director of Brand Marketing

Job Summary

A company is looking for a Director of Brand and Product Marketing.

Key Responsibilities

• Deliver a unified brand narrative across various channels ensuring consistency in messaging
• Plan and optimize go-to-market strategies to drive revenue, new subscriptions, and member retention
• Build and scale marketing capabilities for the subscription business to support global expansion

Required Qualifications

• Proven experience in brand and product marketing leadership roles
• Strong understanding of go-to-market strategy and execution
• Experience in conducting user, market, and competitive research
• Ability to collaborate effectively across cross-functional teams
• Experience managing budgets and analyzing performance metrics