Senior CRM Marketing Manager

Job Summary

A company is looking for a Senior CRM Marketing Manager (Remote).

Key Responsibilities

• Lead CRM strategy and execution for key sports moments and product initiatives across various channels
• Collaborate with editorial and product marketing to enhance user engagement and feature adoption
• Drive continuous improvement of KPIs and optimize lifecycle programs through automation and testing

Required Qualifications

• 7+ years of experience in marketing automation campaigns, focusing on email and newsletters
• Proven experience in leading email/CRM management functions
• Extensive knowledge of CRM platforms and email marketing best practices
• Strong analytical skills for data-driven marketing strategies
• Bachelor's degree or equivalent experience