Director of Demand Generation

Job Summary

A company is looking for a Director, Demand Generation and ABM.

Key Responsibilities

• Design, execute, and optimize demand-generation programs across various channels to drive pipeline growth
• Lead account-based marketing (ABM) strategies for target accounts, including segmentation and personalization
• Plan and manage tradeshows and partner co-marketing programs end-to-end

Required Qualifications

• 12+ years in B2B software marketing with increasing scope and responsibility
• Demonstrated success owning demand generation and ABM programs end-to-end
• Strong marketing operations background, including CRM, MAP, and lead scoring
• Experience managing tradeshows, partner marketing, and budgets
• Deep analytical orientation with a comfort in data and experimentation