Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Drive lead generation and engagement through various digital and traditional acquisition channels
• Design and implement integrated marketing campaigns, ensuring collaboration across teams
• Analyze campaign results and optimize strategies based on data insights

Required Qualifications

• 8+ years of experience in demand generation, preferably in B2B SaaS
• Deep understanding of digital demand generation mechanisms (SEO, SEM, Social, LLM)
• Experience managing a team and collaborating with cross-functional stakeholders
• Familiarity with CRM and marketing automation tools, such as Salesforce and Marketo
• Proven track record of driving revenue results and creating engaging content for campaigns