Director of Paid Media

Job Summary

A company is looking for a Director of Google & Meta Advertising.

Key Responsibilities

• Own and optimize the paid media strategy for Google and Meta advertising channels, aligning with company KPIs
• Manage multi-million-dollar monthly media budgets to drive customer acquisition and revenue growth
• Build and mentor an in-house media buying team while collaborating with external partners for campaign execution

Qualifications

• 6-10+ years of experience in performance marketing with large-scale DTC media buying for Google Ads and Meta
• Expertise in developing and scaling conversion-focused and full-funnel campaigns
• Deep understanding of advanced bidding, targeting, and attribution methodologies for both platforms
• Proven ability to build and manage high-performing acquisition teams across various functions
• Strong analytical skills with experience in Excel/Google Sheets and BI tools