Head of Email Marketing

Job Summary

A company is looking for a Head of Retention & Email Marketing.

Key Responsibilities

• Develop and implement email, SMS, and Direct Mailing marketing strategies
• Manage end-to-end email marketing campaigns and oversee the creation of email automations
• Analyze campaign performance metrics and optimize campaigns based on insights

Required Qualifications

• Proven experience in email marketing and campaign management
• Strong understanding of customer segmentation and targeting strategies
• Experience in leading and mentoring marketing teams
• Ability to analyze data and derive actionable insights
• Familiarity with industry best practices and emerging trends in email marketing