Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to lead acquisition, retention, and loyalty marketing efforts.

Key Responsibilities

• Lead planning, buying, and optimization of paid media campaigns to acquire new customers
• Implement A/B testing and continuous performance improvements to maximize return on ad spend
• Oversee lifecycle communications and retention campaigns to reduce churn and increase customer lifetime value

Required Qualifications

• 10-12+ years of marketing experience, with at least 5 years in leadership roles managing acquisition/retention teams and budgets
• Proven track record in driving measurable growth through acquisition and retention campaigns
• Skilled at translating customer and media data into actionable strategies
• Experience in collaborating cross-functionally with marketing, sales, and operations teams
• Customer-centric mindset that balances efficiency with brand experience