Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to design and execute their email marketing strategy across the customer lifecycle.

Key Responsibilities:

• Develop and execute a comprehensive email marketing strategy aligned with business goals
• Design and optimize multi-touch nurture streams for various audience segments
• Manage and deploy campaigns to support top-of-funnel activities and customer marketing initiatives

Qualifications:

• 3-5+ years in email marketing or automation, ideally in B2B/SaaS
• Proficient in major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign)
• Strong understanding of full marketing and sales funnels
• Skilled in data analysis and trend identification; Google Analytics experience preferred
• CRM experience (Salesforce) and knowledge of HTML/CSS for email customization highly valued