Franchise Marketing Director

Job Summary

A company is looking for an Account Director / Director of Franchise Marketing.

Key Responsibilities

• Act as the primary strategic contact for assigned clients, fostering relationships with corporate marketing executives and franchise operators
• Lead the development and execution of integrated marketing strategies that align with business objectives
• Monitor campaign performance and provide actionable insights for optimization across the franchise network

Qualifications

• 5+ years in a franchise or multi-location marketing leadership role
• 5+ years of digital marketing experience managing cross-channel campaigns
• Demonstrated success in building and executing national-to-local marketing strategies
• Strong understanding of franchise systems and co-op marketing models
• Proven experience in marketing analytics and performance optimization