Freelance Paid Media Strategist

Job Summary

A company is looking for a Paid Media Buyer/Strategist - Freelance.

Key Responsibilities

• Plan, launch, manage, and optimize paid social and paid search campaigns across Meta and Google Ads
• Monitor campaign performance, adjust tactics, and identify optimization opportunities
• Build weekly reports with executive-level insights and collaborate with the Media Manager and Media Director

Required Qualifications

• 4+ years of paid media experience, focusing on paid social and paid search buying in Google and Meta
• Proven hands-on experience with Meta Ads Manager and Google Ads
• Advanced proficiency with Google Analytics 4 (GA4)
• Experience with additional advertising platforms and native analytics
• Strong skills in data visualization tools (Sheets, Tableau, Looker Studio, etc.)