Global Digital Campaigns Lead

Job Summary

A company is looking for a Global Digital Campaigns Lead.

Key Responsibilities

• Define campaign objectives and design integrated B2B marketing campaigns across multiple channels
• Analyze performance data for global digital campaigns and lead optimization efforts
• Lead cross-functional teams to ensure cohesive campaign execution and deliver insightful reports to executive leadership

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years of experience in B2B digital marketing with a focus on data-driven demand generation campaigns
• Proficiency with LinkedIn Campaign Manager and enterprise-level CRM systems, preferably Salesforce
• Experience with web analytics platforms and data visualization tools
• Demonstrated ability to lead complex projects and influence cross-functional teams