Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Lead to optimize its marketing technology stack and campaign operations infrastructure.

Key Responsibilities

• Manage and optimize the complete marketing tech stack, including evaluating and implementing new tools
• Design automated prospecting workflows and lead scoring systems to identify high-value prospects
• Create multi-touch attribution models and campaign measurement systems to demonstrate marketing ROI

Required Qualifications

• 3-8 years of hands-on marketing operations experience, preferably in B2B SaaS or high-growth startups
• Expertise in multi-touch attribution and campaign measurement, with the ability to build actionable dashboards
• Proficiency in marketing automation platforms, particularly HubSpot, and CRM management
• Data-driven decision-making skills with a focus on optimizing conversion funnels
• Experience working cross-functionally with demand generation and sales teams to enhance lead-to-customer journeys