Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to support member activation and onboarding initiatives.

Key Responsibilities

• Develop and execute lifecycle strategies to drive activation for new accounts
• Collaborate with cross-functional teams to align marketing efforts with product and business goals
• Plan and launch personalized, multi-channel campaigns to guide members through onboarding

Required Qualifications

• Bachelor's Degree in Business, Finance, Marketing, or a related field (or equivalent experience)
• 3-4 years of experience in direct-to-consumer lifecycle management
• Proven track record in driving lifecycle marketing strategies focused on activation and onboarding
• Strong analytical skills with experience in testing methodologies
• Experience in directing creative decisions for lifecycle marketing campaigns