Growth Marketing Lead

Job Summary

A company is looking for a Growth Marketing Lead to build and own its demand generation engine.

Key Responsibilities

• Develop and execute the full-funnel growth strategy, including campaign management and budget allocation
• Launch and manage multi-channel marketing campaigns to generate high-quality leads
• Oversee HubSpot operations, including reporting and analytics, to connect marketing efforts to revenue outcomes

Required Qualifications

• 8+ years of experience in growth marketing, demand generation, or performance marketing, particularly in B2B SaaS
• Experience in healthcare, AI, or complex enterprise sales cycles
• Proficiency in HubSpot, including campaign creation and lead scoring
• Strong background in running multi-channel campaigns and optimizing for metrics like CAC and CPL
• Analytical mindset with experience in using BI tools to derive actionable insights