Job Summary
A company is looking for a Growth Marketing Director with a focus on Marketing Mix Modeling (MMM).
Key Responsibilities
- Analyze and interpret MMM and incrementality measurement outputs to deliver actionable media recommendations
- Provide Level 3 insights by identifying key results and translating findings into strategic recommendations
- Partner with internal teams and agency partners to present insights and influence media strategies
Required Qualifications
- Strong experience in marketing analytics, particularly with MMM and incrementality measurement
- Background in media strategy, CPG, D2C, or related industries
- Skilled at interpreting data outputs and transforming them into actionable recommendations
- Comfortable working with BI tools (Excel, Tableau, Domo) for data interpretation
- Ability to work independently and manage priorities as a hands-on individual contributor
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