Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, Offline & CTV.

Key Responsibilities

• Develop and execute comprehensive offline marketing strategies to drive awareness and customer acquisition
• Manage end-to-end campaign execution across various traditional media channels
• Monitor and analyze campaign performance, providing insights to optimize spend and improve ROI

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in growth marketing, focusing on offline channels
• Demonstrated experience in managing campaigns across linear TV and CTV/OTT
• Experience managing monthly campaign budgets of $500K or more
• Strong analytical skills with proficiency in marketing analytics platforms