Senior Content Insights Strategist

Job Summary

A company is looking for a Senior Strategist, Content Insights & Analytics.

Key Responsibilities

• Develop a content insights program using methods like interviews, surveys, and usability reviews
• Build user personas and journey maps, and identify content gaps and opportunities
• Collaborate with teams to integrate user insights and create actionable recommendations

Required Qualifications

• 6+ years in content strategy, UX research, or marketing analytics for web experiences
• Proven ability to gain cross-functional alignment and work collaboratively
• Experience with data analysis in Tableau and familiarity with web tooling
• Hands-on experience running global research and working with localized content
• Familiarity with AI tools and an experimental mindset