Senior Demand Generation Manager

Job Summary

A company is looking for a Sr. Manager of Demand Generation.

Key Responsibilities

• Design and execute integrated demand generation campaigns across various channels
• Own lead generation targets and optimize the customer journey to enhance sales-qualified opportunities
• Collaborate with marketing operations to improve automation workflows and lead management systems

Required Qualifications

• 5-7+ years of demand generation or digital marketing experience in B2B SaaS
• Proven success in managing complex, multi-channel campaigns
• Strong background in performance marketing optimization and budget management
• Advanced proficiency in attribution tracking and ROI measurement
• Experience with lead scoring and conversion optimization strategies