Marketing Campaign Analyst

Job Summary

A company is looking for a Marketing Campaign Analyst.

Key Responsibilities

• Utilize CRM platform (Braze) to build and manage audience segments and orchestrate marketing journeys
• Implement A/B tests and analyze campaign performance to enhance engagement and conversion rates
• Ensure data quality through QA processes and deliver insights and recommendations for marketing channels

Required Qualifications

• 4+ years of experience in Marketing Operations or Campaign Analytics roles
• Advanced proficiency in Braze and audience segmentation logic
• Experience in developing and managing QA processes for complex workflows
• Strong analytical skills, including campaign performance analysis and proficiency with visualization tools like Tableau
• Bachelor's Degree with 4+ years of relevant experience