Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Lead the strategy, development, and execution of CRM campaigns for local initiatives in the US Marketplace
• Drive adoption, engagement, and retention through targeted channels including email, push notifications, and in-app messaging
• Collaborate cross-functionally to deliver high-impact campaigns that achieve business objectives and enhance consumer experience

Required Qualifications

• 5+ years of experience in lifecycle, retention, or growth marketing
• Structured, systems-oriented executor with a product-like approach to CRM
• Proven ability to drive business outcomes through cross-channel campaigns and data-informed decision making
• Strong cross-functional collaboration skills with various teams
• Bachelor's degree or higher; MBA a plus