Lifecycle Channel Manager

Job Summary

A company is looking for a Lifecycle Channel Manager to scale and optimize CRM marketing channels.

Key Responsibilities

• Own end-to-end campaign execution across lifecycle channels (email, push, SMS, in-app)
• Collaborate with cross-functional teams to ensure timely and impactful execution of CRM journeys
• Analyze consumer behavior and experiment performance to maximize campaign impact

Required Qualifications

• 4+ years of experience in CRM, email marketing, or lifecycle marketing execution
• Experience in a startup environment and/or marketing a B2C subscription product is a plus
• Experience with A/B testing and optimization, using data to drive decisions
• Strong quantitative skills and familiarity with analytics tools (e.g., Mixpanel, Looker)
• Collaborative mindset with the ability to work with cross-functional stakeholders