Job Summary
A company is looking for a Senior Paid Media Manager to lead and optimize paid media programs across various channels.
Key Responsibilities
- Develop and execute a full-funnel paid media strategy targeting B2B and B2C audiences
- Manage and optimize campaigns across search, social, and display channels, ensuring high ROI
- Collaborate with cross-functional teams to ensure lead quality and effective tracking/reporting
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field (preferred)
- 6+ years of experience in paid media roles, particularly in SaaS, B2B, or B2C contexts
- Proven success in driving pipeline and revenue through multi-channel campaigns
- Deep technical expertise in Google Ads and Meta, with experience in LinkedIn and TikTok
- Advanced proficiency in data analysis tools and managing large ad budgets efficiently
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