Programmatic Paid Search Strategist

Job Summary

A company is looking for a Paid Specialist to manage and execute programmatic and paid search campaigns.

Key Responsibilities:

• Plan and execute full-funnel Programmatic and Paid Search strategies
• Build, manage, and optimize campaigns in Google Ads and Programmatic DSPs
• Analyze performance data and provide strategic recommendations for campaign improvement

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 2 years of experience managing Paid Search and Programmatic campaigns
• Strong understanding of Google Ads, StackAdapt, and programmatic platforms
• Proficiency with GA4, GTM, and event-based tracking
• Prior experience with eCommerce and higher education marketing is a plus