Integrated Marketing Manager

Job Summary

A company is looking for an Integrated Marketing Manager to drive subscriber acquisition and engagement for new streaming products.

Key Responsibilities

• Lead the development and execution of integrated marketing strategies for new streaming products
• Translate business and product priorities into campaign briefs, aligning cross-functional teams
• Oversee campaign asset development and activation across various digital channels

Qualifications

• 5-7 years of experience in integrated marketing, product marketing, or growth marketing
• Experience developing and executing omni-channel campaigns with measurable impact
• Strong understanding of audience segmentation and campaign execution across digital channels
• Excellent project management skills with the ability to drive alignment across stakeholders
• Proven ability to collaborate in a matrixed, cross-functional environment