Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to support member engagement and retention efforts.

Key Responsibilities

• Execute and optimize email marketing campaigns while managing production and scheduling
• Create and implement multi-channel marketing journeys to enhance member engagement and participation
• Collaborate with internal teams to develop and execute member-facing campaigns and communications

Required Qualifications

• 3 to 4 years of experience in managing email marketing campaigns using Salesforce Marketing Cloud
• Experience in a member-based trade group, arts organization, or music industry preferred
• Familiarity with regulatory compliance for customer communications (e.g., GDPR, CAN-SPAM, TCPA)
• Proficiency in Microsoft Office Suite, Canva, Airtable, and Google Suite
• Strong analytical skills with a creative mindset