Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to manage and execute lifecycle marketing programs that drive demand and revenue growth.

Key Responsibilities

• Plan, build, and execute multi-channel lifecycle marketing campaigns, including email and SMS
• Manage and optimize AI-based personalization systems and support outbound marketing programs
• Analyze and report on campaign results to improve engagement and overall ROI

Required Qualifications

• 4-6 years of experience in lifecycle marketing, demand generation, or marketing automation in a B2B environment
• Proven experience managing email and SMS campaigns end to end
• Familiarity with AI-driven personalization tools and marketing automation platforms
• Strong analytical skills and experience using data to optimize programs
• Knowledge of data privacy and compliance requirements for marketing communications