Director, Brand Strategy – LinkedIn Marketing Solutions

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in New York City.  

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

The Brand & Content Strategy team sits within LinkedIn’s Marketing Solutions organization, and partners with the world’s top advertisers and agencies to deliver an array of offerings across content, strategy, and creative solutions and integrations. The team serves as a center of brand campaign expertise across the LinkedIn platform, in support of LinkedIn’s ad sales team, and in service of LinkedIn’s brand advertisers. 

The Director of Brand Strategy brings B2B marketing experience to a player-coach role – simultaneously driving the strategic approach for the sales team’s highest-profile advertiser/customer engagements, while leading and mentoring a pod of individual Strategists on their day to day efforts to service LinkedIn advertisers – delivering best-in-class campaign activations across brand and launch initiatives. 

The Director for Brand Strategy also manages and coaches a pod of Brand Strategist and Creatives/Designers who are responsible for visual storytelling and bringing to life campaign strategies and activation concepts by way of high-touch, customized presentation design – fostering a collaborative dynamic between Strategy and Design functions on projects and pitches. 

The Director of Brand Strategy is a senior-level marketer who has held multiple positions across the platform, advertiser, and agency sectors of the industry with specific experience at a B2B business – as well as a portfolio of work that has consistently met marketing objectives and delivered campaign performance and business/revenue impact. This role must be steeped in top-of-funnel marketing expertise, and while both B2B and B2C experience and knowledge is important for this position, a deep firsthand concentration in the B2B space is critical, as is institutional knowledge and experience in digital, social, and video mediums – and experience supporting large-scale media sales and account teams. 

  Responsibilities: 

• Strategy and Leadership: Leading a cross-functional team of Brand Strategists and Creatives/Designers to deliver campaign strategies and creative recommendations to advertising customers, helping LinkedIn’s sales team generate successful short-term campaign activations, as well as forge long-term relationship growth with key accounts. Serve as the primary internal and external face of Brand Strategy, collaborating daily with sales leadership to align on business priorities. 

• Creative Management: Guide Creatives/Designers to bring campaign solutions and advertiser presentations to life through custom visuals and the development of bespoke narratives and collateral. 

• Coaching and Development: Coach Brand Strategists and Designers on ideation, storytelling (written, visual, verbal), and effective collaboration with sales, cross-functional teams, advertisers, and agencies. 

• Operational Excellence: Build and manage systems to allocate Brand Strategy & Design resources across accounts, verticals, and channels. Communicate proactively with sales leadership to align on priorities and direction, and establish systems to deliver strategy and creative support to LinkedIn’s advertising sales teams. 

• Narrative Development: Craft and present insights-driven strategies and activation ideas tailored to client objectives—from daily media planners to CMOs—with the ability to energize rooms, shift perceptions, and unlock new investments. 

• Campaign Strategy: Develop creative, measurable, and audience-tailored campaign strategies that meet client needs and platform best practices. 

• Brainstorm Facilitation: Lead brainstorms and workshops, flexing style based on audience—whether collaborating creatively with agency teams or presenting measurable strategies to brand marketers. 

• LinkedIn Platform Expertise: Act as a subject matter expert on LinkedIn’s brand solutions, inspiring advertisers and agencies with its differentiated capabilities for major initiatives and launches. 

• Cross-Functional Collaboration: Partner closely with content, insights, creative, marketing, product, comms, and finance teams to develop, test, and launch impactful brand campaigns and initiatives. 

• Team Culture: Foster a collaborative, creative, and inclusive environment by inspiring, listening to, and shaping the direction of the team’s work. 

Basic Qualifications 

• 12+ years of experience in digital media and marketing at agencies, platforms, publishers, or  brands, with a focus on B2B marketing environments. 

• 6+ years of experience leading cross-functional teams and managing second-line leaders in strategy, creative, and marketing roles. 

• 10+ years of experience presenting and pitching strategies and ideas to senior-level marketers and executives, including CMOs. 

• Experience in designing and implementing creative digital/social media programs that drive brand awareness and high user engagement  

Preferred Qualifications 

• Experience influencing senior sales leaders through strategic counsel and cross-functional collaboration, helping to drive client success and commercial outcomes. 

• Deep understanding of digital/social user experiences and how to collaborate with creative and technical/product experts to bring them to life 

• An understanding of LinkedIn's advertising solutions, and overall advertising model, as well as deep subject matter expertise of the broader social media and digital advertising landscape 

• Strong customer service and solution-focused attitude, including interpersonal skills 

• Proficient computer skills (PowerPoint, Keynote, Word, Excel) 

Suggested Skills 

• B2B Brand Strategy 

• People and Cross-Functional Leadership 

• Creative & Narrative Development 

• Client Engagement & Presentation 

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $313,000 - $478,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.      

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.     

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