Marketing Manager

Job Title

Marketing Manager (Ideally located on Cape Town, South Africa)

Salary: Negotiable

Job Overview

An exciting opportunity awaits an experienced and impact-driven Marketing Manager to join a purpose-led UK-based organisation. This role offers the chance to lead multi-channel marketing strategies and campaigns that directly contribute to a transformative mission. You'll be at the forefront of shaping the brand's voice, overseeing performance marketing, and guiding a small, creative content team — all while driving real-world impact in the property and social good sectors.

This is a senior leadership position, ideal for a dynamic South African marketing professional ready to influence strategic decisions and lead from the front.

Responsibilities

Strategic Leadership

• Contribute to the development and execution of quarterly marketing strategies aligned with broader business goals.
• Report on KPIs, campaign performance, and insights to the senior leadership team.
• Collaborate with leadership to shape narratives, press initiatives, and growth opportunities.
• Initiate and manage strategic lead generation partnerships.

Full-Funnel Campaign Execution

• Develop and oversee educational and value-led content across key themes.
• Deliver full-funnel marketing that guides audiences from awareness to action.
• Generate qualified leads across target audiences including landlords, investors, and social housing providers.

Team Management

• Lead a small in-house content team:
• Videographer – oversee shoot planning, storyboarding, and editing direction.
• Social Media Assistant – manage scheduling, captions, and content publishing.
• Engagement Lead – monitor replies, community interaction, and direct messages.
• Foster a fast-paced, feedback-driven, and high-quality content production culture.

Performance & Platform Growth

• Drive lead generation through Meta campaigns, social content, and email marketing.
• Optimise funnels via CRM platforms (e.g., HubSpot) and internal communities.
• Deliver performance insights to improve CPL, CAC, engagement, and conversion rates.

Brand & Content Strategy

• Maintain a consistent brand voice across LinkedIn, TikTok, Instagram, Facebook, and website.
• Lead SEO and AI-driven discoverability strategies for organic growth.
• Oversee production of case studies, newsletters, guides, and webinars.
• Support development of thought leadership, investor communication, and public-facing media.

Qualifications and Experience

• 3–5 years’ experience in full-funnel marketing, ideally in property, impact-led, or investment sectors.
• Strong leadership skills with the ability to manage creatives in a remote setting.
• Proven expertise in CRM platforms (HubSpot or Go High Level) and Meta advertising.
• Confident communicator with strong analytical and reporting capabilities.
• Creative instincts with a strong grasp of video-first platforms (Instagram Reels, TikTok, YouTube Shorts).
• Fast learner with a collaborative and adaptable mindset.

Desirable (Bonus):

• Experience in property, real estate, or social housing sectors.
• Familiarity with UK property law or the Renters' Rights Bill.
• Skills in video editing or digital asset creation.
• Community or membership platform experience.