Manager, Media – Email Campaigns

About the position

As Manager, Media – Email Campaigns, you will be a strategic and operational leader responsible for driving and innovating promotional email and marketing initiatives. This role focuses on executing campaigns that enhance consumer engagement, increase sales, and align with a multi-channel marketing vision.

Responsibilities
• Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives.
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• Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards.
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• Continuously innovate to drive channel growth, ensuring alignment with overarching business goals and catering to various customer segments.
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• Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence.
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• Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance.
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• Manage the channel budget and guide the team to ensure efficient and effective use of resources.
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• Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation.
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• Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement.

Requirements
• Bachelor’s Degree in Business, Marketing, Computer Science, or a related field.
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• 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making.
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• Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends.
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• Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies.
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• Highly organized with strong attention to detail.
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• Previous people management experience.

Nice-to-haves
• Master’s in Marketing, Business Technology, or related field.
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• Experience in an agency or branded environment, recognized expertise in email/CRM marketing.

Benefits
• Work from home on Fridays.