Head of Customer Acquisition

Job Summary

A company is looking for a Head of Acquisition to drive paid customer acquisition across multiple high-growth startups.

Key Responsibilities

• Own performance marketing strategy and execution for multiple portfolio companies, focusing on Meta Ads and Google Ads
• Personally manage and optimize campaigns in Meta and Google Ads, including strategy, execution, testing, and reporting
• Build scalable processes for launching and optimizing performance programs across various brands and verticals

Required Qualifications

• 5+ years of hands-on experience with Meta Ads Manager and Google Ads platform
• Proven ability to drive meaningful business outcomes through paid media
• Experience with full-funnel understanding, including MTA solutions and P&L management
• Experience hiring and developing high-performance marketing teams
• Deep understanding of core KPIs such as ROAS, mLTV, and CAC