Marketing Analyst

Job Summary

A company is looking for an Engagement & Infrastructure - Marketing Analyst.

Key Responsibilities

• Build custom marketing audiences and optimize outbound marketing campaigns
• Leverage audience criteria and insights to enhance engagement and personalization
• Manage integration of external data into marketing platforms and support analytics needs

Required Qualifications

• 4+ years of experience in business intelligence and data analytics
• Expertise in SQL and working knowledge of Tableau
• Experience in creating custom marketing audiences and analyzing campaign performance
• Ability to work with complex data sets and collaborate with technical and non-technical stakeholders
• Bachelor's degree preferred