Marketing Automation Manager

Job Summary

A company is looking for a Marketing Automation Specialist.

Key Responsibilities

• Implement and execute omni-channel marketing campaigns using Marketo
• Drive campaign implementation by understanding business and technical goals, ensuring high accuracy and timely completion
• Provide post-launch support, monitor campaign performance, and evaluate new technologies for campaign optimization

Required Qualifications

• 5+ years of experience in building complex customer lifecycle automations in Marketo
• Hands-on experience with Custom Objects and email scripting (Velocity Script) in Marketo
• Experience in migration and change management from Eloqua to Marketo
• Project management skills and stakeholder management experience
• Knowledge of campaign engagement data for insights and process optimization