Job Summary
A company is looking for a Marketing Manager to lead and execute targeted brand and demand generation campaigns.
Key Responsibilities
- Lead and manage integrated, multi-channel demand generation campaigns aligned with business goals
- Collaborate with internal stakeholders to develop marketing briefs and define campaign KPIs
- Analyze performance metrics and marketing analytics to extract insights and recommend improvements
Required Qualifications, Training, and Education
- 3-5 years of experience in B2B demand generation, lifecycle marketing, or product marketing, preferably in SaaS or sports tech
- Demonstrated experience running integrated, multi-channel marketing programs
- Experience with marketing automation and CRM tools (HubSpot and Salesforce.com preferred)
- Bachelor's degree in Marketing, Communications, or related field
- Proficient in using data to make decisions and optimize campaign performance
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