Chief Marketing Officer (CMO)

Position Summary:

The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.

As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.

Principal Duties and Responsibilities:

 Strategic Planning, Integrated Marketing and Execution

• Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.

• Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.

• Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.

• Set clear marketing objectives and KPIs, and track performance to ensure targets are met.

• Oversee media planning and buying with a focus on ROI and brand building.

• Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on-/off-premise.

• Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
• Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.

 Collaboration and Global HQ Alignment

• Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.

• Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.

 Commercial Partnership

• Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.

• Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.

 Budget Management:

• Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.

• Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.

 Leadership

• Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.

• Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.

• Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.

• Bachelor’s degree in marketing, business, or related field, MBA preferred
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
• Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
• Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.

• Practice in managing DTC, e-commerce, or digital innovation channels.

• Demonstrated success leading brand turnaround or rejuvenation initiatives.
• Experience working in or closely with global organizations
• Travel: Est. 25%

• Highly competitive compensation packages-250K+, 40-50% Bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous PTO policy