Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to collaborate with the Marketing team and enhance digital presence through effective media strategies.

Key Responsibilities

• Develop and implement search engine marketing (SEM) and pay-per-click strategies
• Analyze and report on campaign metrics to shape future marketing strategies
• Manage and optimize digital ad campaigns across various platforms

Required Qualifications

• High School Diploma required; Bachelor's degree in Marketing or related field preferred
• Experience with Google Ads and campaign optimization required
• Strong understanding of ad copywriting and optimization required
• Experience with reporting and analytics of campaign performance required
• Understanding of SEO and keyword research required