Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist.

Key Responsibilities

• Create, launch, and optimize conversion campaigns on Meta Ads
• Track lead quality and cost control to maintain CPL within KPI
• Collaborate with team members to provide data-backed feedback and iterate on creative ideas

Required Qualifications

• B2 level of English proficiency
• 1-2 years of hands-on experience in performance marketing or user acquisition
• Proficiency in Meta Ads or Google Ads Manager
• Fluency in key marketing metrics such as CPM, CTR, CPC, CPL, CAC, ROAS/ROI
• Strong analytical skills and a growth mindset