Product Manager, Lifecycle Engagement

Job Summary

A company is looking for a Product Manager, Lifecycle Engagement & Comms.

Key Responsibilities

• Map and optimize the entire user lifecycle from onboarding to engagement and upsell
• Own the delivery strategy for messages across various channels to enhance user experience
• Run cohort-based tests to improve engagement metrics and reduce churn

Required Qualifications

• 4-8+ years of product management experience in consumer applications
• Proven track record in optimizing activation, retention, and engagement metrics
• Proficiency in messaging orchestration tools like Customer.io and Segment
• Strong analytical skills to connect experiment results with outcomes
• Familiarity with large language models (LLMs) for content creation and personalization