Product Marketing Director

Job Summary

A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.

Key Responsibilities

• Develop clear and compelling product positioning and messaging tailored to higher education stakeholders
• Lead go-to-market plans and drive post-launch adoption strategies based on data insights
• Create sales enablement tools and collaborate with Sales to improve win rates and speed up sales cycles

Required Qualifications

• 8+ years of experience in B2B SaaS marketing, with 5+ years in Product Marketing
• Proven track record of leading high-impact product launches with measurable outcomes
• Experience in creating effective sales tools with high field adoption rates
• Strong analytical skills with experience in win/loss analysis and competitive tracking
• Familiarity with product-led growth strategies and in-product messaging tools