Product Marketing Lead

Job Summary

A company is looking for a Product Marketing Lead, Consumer.

Responsibilities

• Owning end-to-end product marketing for the subscription product, including audience insight and go-to-market strategy
• Helping families understand the value of the product through effective storytelling and execution across various channels
• Leading feature adoption campaigns and driving growth through lifecycle marketing and collaboration with cross-functional teams

Qualifications

• 8+ years in product or consumer marketing, with at least 2+ years in subscription growth or monetization
• Experience in leading positioning and go-to-market strategy across multiple customer segments
• Proven track record of driving growth with freemium or tiered pricing models
• Experience launching products or features that significantly improved conversion or adoption rates
• Ability to work collaboratively with Product, Design, and Data teams