Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive awareness, adoption, and affinity for its platform.

Key Responsibilities

• Craft messaging that reflects customer needs and differentiates the product in the market
• Build and own go-to-market strategies for new product features and updates
• Develop customer segmentation and lead voice-of-customer and competitive insight efforts

Required Qualifications

• 3-6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
• Proven go-to-market leader with end-to-end experience launching products or features
• Experience in cross-functional collaboration with Product, Sales, and Customer teams
• Skilled at creating sales collateral and product marketing assets
• Analytical thinker who leverages data to inform decisions