Website Marketing Manager

Job Summary

A company is looking for a Website Marketing Manager.

Key Responsibilities

• Own the strategy and performance of websites, focusing on SEO and conversion optimization
• Manage paid search initiatives and coordinate with external agencies for website enhancements
• Supervise a Web Content/UX Specialist and collaborate with cross-functional teams to align web strategy with business goals

Required Qualifications

• Bachelor's degree in engineering, Web Development, Business, or related fields
• 7+ years of experience in website management and digital marketing, preferably in a B2B SaaS environment
• 3+ years of experience in optimizing website engagement and conversion strategies
• Strong background in SEO, conversion rate optimization, and user experience best practices
• Hands-on experience with Google Analytics, Hotjar, Google Tag Manager, and CMS platforms like Drupal