Job Summary
A company is looking for a Digital Demand Generation Manager to lead digital demand generation programs in the Americas region.
Key Responsibilities:
- Develop and execute integrated demand generation programs across various digital channels to drive new pipeline
- Design and implement account-based marketing programs tailored to high-value target accounts
- Monitor campaign performance and optimize tactics to improve conversion rates across the funnel
Required Qualifications:
- 4+ years of experience in B2B demand generation or digital marketing, preferably in cybersecurity
- Proven success in creating and managing campaigns that drive pipeline growth and measurable ROI
- Experience with marketing automation platforms and CRM tools
- Strong understanding of paid media channels and lead nurturing tactics
- Bachelor's degree
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