Associate Director – CRM and Demand Marketing

Associate Director – CRM and Demand MarketingJoin to apply for theAssociate Director – CRM and Demand Marketingrole atVerizon
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Join to apply for theAssociate Director – CRM and Demand Marketingrole atVerizon
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When you join VerizonYou want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.What you’ll be doing…The Associate Director (AD) will be a member of the Business Markets CRM & Demand Gen team, leading segment marketing. Reporting directly to the Senior Director, this AD will be responsible for driving base and prospect strategies for Business Internet for small and medium business customers. This is a pivotal role that owns end-to-end base management strategy in addition to Prospecting & Demand Generation for FWA and Fios. Additionally, they will lead/develop a team of individuals that possess strong problem-solving skills and data analysis focus to aid CRM program development to drive loyalty within the customer base.The AD will operate by leading peers from cross-functional teams, including but not limited to: Sales/Marketing leadership, Product, Platform Experience, Sales Channel Owners especially Mass Markets, Database Marketing, Finance, Data Science & Customer Analytics.Responsibilities Will IncludeLead a team of highly skilled marketers to conduct strategic analysis and insight generation for developing action plans to reduce customer churn. Initiate proactive dialogue using this analysis to gain a comprehensive understanding of the Business Markets customer base, competitive pressures, as well as risks and opportunities to aid base strategy development.
Leverage strong partnerships with Product Marketing, Business Intelligence, Mass Markets & the Field to drive the growth strategy for Broadband at VBG.
Accelerate the ‘Fios Overdrive’ initiatives through a comprehensive marketing playbook of strategies and the implementation of a local perspective in marketing.
Steer VBG’s portfolio of Business Internet – FWA and Fios marketing strategy, owning program, CRM campaign, offer, and below-the-line strategic development for profitable revenue and business growth.
Nurture a strong execution-focused mindset within the team as well as agency partners to drive customer-centric CRM campaigns in the market that are tied to BM KPIs of growth, attach, loyalty & retention.
Harmonize and elevate the critical CRM roadmap for Business Internet customers, owning creation of surgical treatments using trend data, churn insights, and channel performance to combat line, account, product, and feature churn. Serve as a strategic guide to the offers and program development work with a goal of driving greater customer value and reducing disconnects within the customer base.
Lead workstreams and E2E execution to drive stickiness within the Broadband base via product and feature attach plays using a combination of propensity, transaction, and behavioral customer data.
Spearhead the orchestration of marketing campaigns and customer communications to drive new line growth, upsell/cross-sell, and demand generation supported by a robust marketing playbook of tactics.
Represent base management strategy and action planning for Fios and FWA to Marketing and Sales senior executive leadership stakeholders. Ability to package fact-based recommendations clearly, “tell a story” with data to leadership, and connecting this with execution is critical for success in this role.What We’re Looking For…Highly motivated with a passion for results and a drive to exceed expectations. Love for analyzing and synthesizing data into actionable insights. Drive a culture of critical thinking, conducting efficient meetings, and driving program timelines. Big vision thinker with the ability to distill big plans into key workstreams and roadmap actions to execute on the idea. Strong organizational, interpersonal, presentation, and communication skills. Strong navigation skills across complex situations to gain alignment on actions and interface with executive leadership. Create an environment of constructive and actionable feedback, where people can be creative, independent, and work cross-functionally with ease. Adopt critical thinking at all levels within the team.You’ll Need To HaveBachelor’s degree or four or more years of work experience.
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience leading a team.Even better if you have one or more of the following:A Master’s degree in Business Administration, Finance, Marketing, or Analytics.
Prior knowledge and experience leading Fios work.
Experience leading a team of analytical marketers.
Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
Understanding of key CRM and Sales platforms and systems (i.e., Marketo, Adobe, Salesforce, Pega, and POS systems)
Strong understanding of customer analytics and campaign success measures.
Ability to translate complex ideas and express them in concise, simple-to-understand ways.
Ability to work under pressure in a fast-paced environment and multitask across projects.
Comfortable with continuously changing priorities.
Strong analytical, problem-solving, and planning skills.
Ability to interface with executive and C-suite leadership to develop and represent work.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Where you’ll be workingIn this hybrid role, you’ll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityVerizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.Benefits And CompensationOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $114,000.00 – $219,000.00.The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 – $219,000.00.The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 – $219,000.00.The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 – $219,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 – $219,000.00.
Seniority levelSeniority level Mid-Senior level
Employment typeEmployment type Full-time
Job functionJob function Business Development and Sales
Industries IT Services and IT Consulting
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